At the Speed of Light was a campaign by BMW, to promote the launching of the new X4 Model, on the year 2020.
The campaign represented a leap forward in the brand’s communication style, achieved great performance ratios and served as a fertile ground for the engaging new audiences.
Main Image Layering
Tasks Overview
- Curation of the brand’s standard representing one of the main leading retailers in the LATAM market.
- Ensure constant communication with brand’s key representatives to keep an up-to-date status on all relevant activities.
- Maintain cohesion between all brand’s communications.
- Update all of the brand’s assets to the latest versions of the official packages.
- Monitor sibling brand’s vendors to keep track of latest updates ensure cross-vendor consistency.
- Assisting the brand in every step of their vendor’s digital transformation.
Main KPI Highlights
Performance indicators overview:
- Help brand’s projection towards a complete digital transformation and modernization of its vendor’s portals.
- Vendor’s portal performance optimization by over 70% by restructuring and improving markup and SEO.