Hello! I'm a
Full-Stack Designer
  • Full-Stack Designer
  • Interface Artist
  • AI Humanist
I care about making beautiful things that help people.

BMW

Brand Curatorship and Design

BMW

Keine Lust

Product design for modern fashion venue

Keine Lust

Rolex

Brand Curatorship and Design

Rolex

You Alone

Design basis por transgressive apparel brand

You Alone

Home Hub

Product design for an innovative smart home system

home-hub

The Real XXX

Brand development and product architecture for premium burguer brand

The Real XXX

Mad Hatter

Brand basis for virtual reality venture

Mad Hatter

Reforestation NOW!

Brand identity for environmental advocating NGO

Reforestation NOW!

SIW Cargo

Product design for international logistics and shipping company

SIW Cargo

Allegra Print

Art direction and storyboard design for a series of corporate promo clips

Allegra

Inter-Parlamentary Union

Art direction and design for gender-equality Campaign

Inter-Parlamentary Union

International Labour organisation

Design for commemorative international exhibition

SIW Cargo

Simple

Efective

Well-Done

Beautiful

These are my values, and they guide every project I undertake.

I'm a Full-Stack Designer with 15+ years of experience in brand and product design, working with agencies, startups, and companies. I currently focus on design systems and interfaces with a strong focus on human experience. I've worked independently as a freelancer, collaborating with teams and mentoring designers along the way. I have a degree in Graphic Design and I'm certified in UX/UI.

I design practical, thoughtful solutions based on real user needs. I value collaboration, move fast when needed, and care about the details that shape how a product feels. My focus is on clarity, usefulness, and continuous improvement.

Currently based in Barcelona, I split my time between design work, being outdoors, and making music.

Adaptive

Reliable

Scalable

Human-centered

These principles lead how I approach my work.

From the problem space -context, constraints, and user needs- to exploration, iteration, and refinement, focusing on clarity and usability. I work across systems and interaction details, ensuring consistency across the experience.

I use emerging tools to support research, ideation, and iteration, helping expand and speed up exploration while keeping decisions grounded in intent, usability, and craft.

From branding, advertising and web, to product and experience design.

Almato

Lead Interface Designer

2022 - Now | Barcelona

Currently working on design systems, shaping the interface design vision across web and mobile products, driving major improvements in user engagement and conversion, and steering a comprehensive UI refresh for a diverse portfolio of high-end international clients.

Everpost

Creative Director

2020 - 2022 | Los Angeles

I led the creative vision across all video projects and branding, elevated storytelling and visual quality, and directed a comprehensive rebrand—all as we worked to deliver compelling video content that connects, inspires, and drives results.

Nueva Comunicación

Director of Design

2018 - 2020 | Buenos Aires

I conducted creativity across campaigns and brand initiatives, built and mentored a multidisciplinary team from the ground up, elevated the agency's creative standards and client results, and strived to deliver impactful ideas to connects, inspire, and drive business growth.

Borgonovo Publicidad

Lead Graphic Designer

2010 - 2018 | Buenos Aires

I worked on visual design across brand and product, taking lead role in a multi-discilinary design team to deliver compelling solutions that drove engagement, company growth and brought our visions to life.

Globant

Presentation Layer Developer

2008 - 2010 | New York

I collaborated with designers and developers to implement intuitive, visually consistent user interfaces and design solutions across web and mobile platforms, contributed to UI architecture and component development, and ensured seamless user experiences by translating design concepts into responsive, accessible front-end solutions as part of a cross-functional team working to deliver engaging digital products.

Freelance

Designer and Director

2008 - 2020 | Worldwide

Full-stack designer responsible for a wide range of projects related to brand identity, custom websites, apps and design systems, for clients ranging from creative innovative startups to high-profile international clients.

“Matías combines a wonderful ability to understand what a project needs with an extraordinary set of skills to come up with solutions.”

Michael Axmann International Apprenticeship Expert

“One of the most insightful UX partners I've had the pleasure to collaborate with.”

Lorenzo M. Vallejos Master of Science in Information

“Brings a rare combination of creativity and user-focused precision to every task.”

José Leonel Lobo Rodriguez Architect

“Great collaborator who understands users deeply and designs with empathy.”

Diana M. Achterberg Team Leader and Manager

“Transforms complex problems into elegant, user-friendly solutions with ease.”

Bo Harguinstein Product Manager

“Working with Matías was simple and very productive. His approach to things is subtle, yet very insightful.”

Paula Schmidt Ericsson Director of HR and Recruiting

Appreciation

Inter-Parlamentary Union

Campaign for Gender Equality and Women's Rights, 2025 Honorable Mention

Future Visions

Interaction Design Challenge, 2023 Project: New Wave Design

Inclusive Design

Design Sprint, 2022 Runner-up

Innovate Interaction

Digital Product Design Contest, 2020 Project: Colorless Accesibility User Case

International Labour organisation

Open Contest, 2019 Project: 100 Years of Social Protection

Sustainable Design Solutions

Competition, 2018 Project: The Color of Nature

Red Dot Web Creativity

Online Design Challenge, 2014 Special Recognition

I've worked with

BMW
MTV
Mercedes Benz
Nike
Rolex
Thyssenkrupp
Generali
John Deere
LG
National
Bose
Disney

Get in touch


hi@matiascamusso.com


Linkedin

© 2026 | matiascamusso.com
Matias Camusso

BMW | At the Speed of Light

Keine Lust

Rolex

You Alone

Home Hub

The Real XXX

Mad Hatter

Reforestation NOW!

Siw Cargo

Allegra Print

Inter-Parlamentary Union

International Labour organisation

BMW

Overview

“At the Speed of Light” was a campaign by BMW to promote their renewed X4 model. As the designer and brand curator, I set out to capture the dynamic spirit of this car by focusing on its cutting-edge lighting technology and athletic design. The campaign's main concept was speed, inspired by the X4's advanced laser light system, which delivers powerful illumination and enhances safety at high speeds, visually symbolizing both innovation and motion.

Key Responsibilities

  • Producing and supervising product design and brand's communications.
  • Keeping track of aesthetical and guideline consistency between communicational pieces and campaigns.
  • Communications with main vendors, follow-up on HQ feedback and adapt pieces withing a limited timeframe.
  • Leading a design team and ensure deliveries comply with expectations.

Impact

The impact of BMW's brand curatorship strategy is multifaceted. By collaborating with artists and engaging with cultural movements, I've contributed to maintain the brand's legacy and signature identity, reaching a message that speaks about innovation, creativity and cultural relevance. This approach has fostered deeper brand loyalty and engagement, as our audience connects with BMW's dedication to artistic expression and meaningful cultural partnerships.

BMW BMW
BMW BMW
BMW
BMW
BMW
BMW BMW
BMW
BMW
BMW BMW
BMW
BMW
BMW BMW
BMW
BMW
Keine Lust

Overview

Keine Lust, an Berlin-born pop-up fashion event with a forward-thinking philoshopy, launched the "Hands Off Fast Fashion" campaign as a bold initiative to challenge the unsustainable practices of the fast fashion industry. The campaign promotes mindful consumption, ethical production, and timeless design, aligning with the brand's core values of authenticity and environmental responsibility.

Key Responsibilities

  • Brand Strategy & Positioning: Develop and implement comprehensive brand strategies that define and communicate the brand identity, ensuring all messaging and visuals align with the campaign's values and objectives
  • Design System Development: Lead the creation of a unified design system—including typography, color palettes, imagery, and component libraries—to ensure consistent visual language and user experience across all digital and physical brand touchpoints.
  • Stakeholder Communication: Present branding concepts, design system updates, and campaign results to stakeholders, ensuring alignment and buy-in across the organisation.

Impact

The "Hands Off Fast Fashion" campaign successfully raised awareness about sustainable fashion, boosting Keine Lust's brand visibility and inspiring positive consumer change through impactful branding and design.

Keine Lust
Keine Lust Keine Lust
Keine Lust
Rolex

Overview

As brand curator for Rolex, my tasks focused on upholding and advancing the brand's legacy of luxury, precision, and exclusivity through meticulous UX/UI design and strict adherence to brand guidelines.

Key tasks included designing digital interfaces for product showcases and customer journeys that reflect Rolex's iconic visual identity—leveraging signature elements such as the gold crown, custom serif typography, and the distinct green and gold color palette.

Key Responsibilities

  • Brand Consistency Enforcement: Maintained strict adherence to Rolex's established visual identity, including precise use of color palettes, typography, iconography, and layout principles, to guarantee a uniform brand presence across all digital and physical assets.
  • Regular checkups: Rigorous compliance checks conducted to guarantee all digital assets met Rolex's detailed brand guidelines, preserving consistency across global platforms and touchpoints.
  • Stakeholder Communication: Designed and adapted marketing materials, product showcases, and digital content for global markets while upholding Rolex's core values and visual integrity.
  • Collaboration with Stakeholders: Worked closely with marketing, product, and legal teams to align all deliverables with Rolex's positioning as a symbol of prestige, heritage, and achievement.

Impact

The result was a cohesive and immersive digital experience that reinforced Rolex's status as a symbol of achievement and luxury, while ensuring every interaction reflected the brand's storied heritage and uncompromising attention to detail.

Rolex
Rolex Rolex
Rolex
Rolex Rolex
You Alone

Overview

You Alone is an L.A.-based fashion brand whose identity centers on the importance of authenticity and self-expression. This project involves developing a bold and cohesive brand identity, a flexible design system, and engaging social media post designs.

Key Responsibilities

  • Brand Identity Development: Define and articulate the brand's core message centered on authenticity and self-expression, ensuring all visual and verbal communications reflect this identity consistently.
  • Design System Development: Develop a comprehensive design system including typography, color palettes, iconography, and layout guidelines that enable cohesive and scalable brand expression across all platforms.
  • Social media content strategy: Conceptualize and design engaging social media posts and campaigns that resonate with the target audience, reinforcing the brand's message of being true to oneself.

Impact

The "You Alone" brand's commitment to authenticity and individuality, supported by a unified design system and impactful social media content, led to a significant increase in audience engagement and brand loyalty. This approach not only set the brand apart in the competitive L.A. fashion scene but also translated into measurable growth in followers, higher customer retention rates, and stronger community connections.

Keine Lust
Keine Lust
Keine Lust
Keine Lust
Keine Lust
Keine Lust
Keine Lust
Keine Lust
Keine Lust
Keine Lust
Home Hub

Overview

Home Hub is a flexible and customizable smart home mobile app designed to centralize control of all connected devices within a living space. The app transforms a smartphone into a unified command center, allowing users to seamlessly manage lighting, climate, security, and entertainment systems through an intuitive, easy-to-navigate interface.

Design Approach

As a UX/UI and product designer, my focus was on user research and persona development to inform every design decision. The interface is structured for both tech-savvy users and those new to smart home technology, balancing advanced features with simplicity.

Key Responsibilities

  • Ideation & Concept Development: Lead brainstorming sessions and design workshops to generate innovative ideas for product features and user experiences. Translate concepts into wireframes, prototypes, and detailed UI designs that align with user needs and business objectives.
  • Interaction & Visual Design: Create visually appealing and on-brand UI elements, ensuring consistency and accessibility throughout the application.
  • Design Systems & Documentation: Develop and maintain design systems, guidelines, and documentation to support scalability and consistency across the product.
  • Accessibility, Inclusivity & Delight: Ensure designs are accessible and inclusive, and also incorporate elements of emotional design to create soothing, confidence-inspiring experiences.

Impact

Home Hub is all about making smart home management effortless and accessible. By prioritizing clear layouts, intuitive controls, and a visually calming interface, it helped users quickly and seamlessly understand and enjoy their enhanced home in a lot of new ways.

Home Hub
Home Hub
Home Hub
Home Hub
Home Hub
Home Hub Home Hub
Home Hub
The Real XXX

Overview

"XXX" is a premium burger restaurant with a great fast-casual dining experience. My role centered on crafting a digital presence that mirrors the brand's commitment to their trademark BIG burguers, quality, innovation, and customer delight.

The project involves designing a visually striking, intuitive website and mobile interface that highlights the restaurant''s signature burgers, locally sourced ingredients, and modern ambiance. Key objectives include seamless online ordering, easy table reservations, and an engaging menu exploration experience. The design language emphasizes bold imagery, rich textures and and big headlines to evoke the feel of the brand.

Key Responsibilities

  • User Research and Analysis: Gather and evaluate user requirements in collaboration with product managers and engineers.
  • Design Strategy and Planning: Develop and conceptualize comprehensive UI/UX design strategies that align with the brand and project goals. Create style standards regarding fonts, colors, images, and overall visual identity.
  • Social media content: Design engaging social media posts and campaigns that resonate with the target audience.

Impact

The new image, together with the seamless digital journey -from browsing the menu to placing an order-, was well received by the audience and reflected in customer satisfaction and loyalty. By creating an intuitive, visually appealing digital platform, the new look enhanced first impressions, strengthened brand identity, and encouraged users to engage more deeply with the restaurant's offerings.

The Real XXX
The Real XXX
The Real XXX
The Real XXX
The Real XXX
The Real XXX
Mad Hatter

Overview

Mad Hatter is an Amsterdam-based VR venture known for its imaginative approach to immersive technology. Drawing inspiration from the world of "Alice in Wonderland," Mad Hatter crafts creative VR experiences that challenge perceptions and invite users into surreal, interactive environments.

Key Responsibilities

  • Develop Immersive Brand Identity: Create and maintain a cohesive visual identity tailored for virtual reality environments, ensuring the brand is recognizable and engaging across immersive platforms.
  • Design System Creation for VR: Build and document a design system—including 3D assets, UI components, interaction patterns, and spatial layouts—optimized for VR applications and consistent brand expression.
  • Product Design Collaboration: Work closely with VR developers, 3D artists, and UX designers to integrate branding seamlessly into VR products, ensuring user interfaces and experiences reflect the brand's values and aesthetics.
  • Design for Engagement and Usability: Ensure all branded elements and user interfaces are intuitive, visually appealing, and enhance the immersive experience for users.

Impact

Through the development of a tailored VR design system—featuring custom 3D UI components, spatial branding assets, and optimized interaction patterns—the brand designer enabled seamless integration of the brand identity within immersive environments.

This technical foundation led to smoother user onboarding, increased session durations, and a measurable improvement in user navigation efficiency. The consistent application of branded spatial cues and intuitive interface elements not only enhanced user recall and brand association but also contributed to a 30% reduction in user error rates during key interactive sequences, directly supporting both user satisfaction and product adoption metrics.

Mad Hatter
Mad Hatter
Mad Hatter
Mad Hatter
Reforestation NOW!

Overview

Reforestation NOW! is an NGO dedicated to protecting the environment and restoring degraded lands. The project focuses on building a compelling brand identity and a flexible design system that visually communicates urgency, hope, and sustainability.

This design framework supports consistent storytelling across digital and print media, empowering the NGO to engage supporters effectively and amplify its mission to reforest and protect our planet.

Key Responsibilities

  • Compelling Brand Identity: Create and maintain a compelling visual identity that reflects the NGO's mission of environmental protection and land restoration, ensuring consistency across all communications and platforms.
  • Design System Creation: Develop a flexible and scalable design system—including typography, color palettes, iconography, and layout guidelines—to streamline content creation and maintain visual coherence in digital and print materials.
  • Collaboration and Community Engagement: Work closely with team members, stakeholders, and local communities to ensure that design solutions resonate with target audiences and support outreach and educational initiatives.
  • Overall product curation: Oversee timelines, coordinate with printers and digital teams, and ensure deliverables meet quality standards and organisational objectives.

Impact

The implementation of a custom design system enabled the team to reduce campaign asset production time by 40%, thanks to reusable components and clearly defined brand guidelines.

The focus on eco-friendly (yet impactful) color palettes and modular layouts ensured brand consistency across over 100 digital and print assets, while supporting the NGO's mission of transparency and environmental stewardship.

Following the launch of the new brand and design system for "Reforestation NOW!", the NGO achieved a 55% increase in social media engagement and a 30% rise in newsletter signups within three months.

Reforestation NOW!
Reforestation NOW!
Reforestation NOW!
Reforestation NOW!
Reforestation NOW! Reforestation NOW!

Live website: reforestationnow.org

SIW Cargo

Overview

SIW Cargo is a leading transport, shipping, and logistics company based in Ciudad de Méjico, recognized for its specialized insurance and logistics solutions. The project focused on developing a user-centric digital platform to manage and streamline the order process for clients and staff.

Through advanced UX/UI design, the platform was crafted to optimize efficiency, ensure intuitive navigation, and provide real-time order tracking—empowering users to manage their logistics needs with ease and confidence.

Key Responsibilities

  • User Research and Analysis: Conduct research to understand client and staff needs, pain points, and workflows within the logistics and order management process.
  • UX/UI Design and Prototyping: Design intuitive, efficient, and visually appealing user interfaces for the order management platform, including wireframes, prototypes, and high-fidelity mockups.
  • Accessibility and Compliance: Ensure the platform meets accessibility standards and complies with relevant industry regulations.
  • Usability Testing: Plan and execute usability tests with real users to gather feedback and refine the platform for optimal performance and satisfaction.

Impact

This digital transformation reinforced SIW Cargo's commitment to personalized service and operational excellence within the logistics sector.

The UX/UI development of SIW Cargo's order management platform led to measurable operational improvements, including a 40% reduction in order processing times and a 25% increase in customer satisfaction scores.

By automating workflows and providing real-time tracking, the platform streamlined logistics operations and enabled staff to manage a higher volume of orders with greater accuracy, reducing logistics costs by up to 15% and improved service levels by 65%.

SIW Cargo
SIW Cargo
SIW Cargo
SIW Cargo
SIW Cargo
Allegra

Overview

In this project I had a dual responsibility: storyboard design and art direction, for a series of corporate animated promo clips. My first step was to dive into the client's brand identity and objectives, ensuring an understanding of the message each clip needed to convey.

I aimed to establish a cohesive visual style selecting color palettes, typography, and illustration techniques that aligned with the brand's communication style. I worked together with the animation team through detailed references and feedback sessions, ensuring consistency and the best possible outcome.

Key Responsibilities

  • Translate scripts and concepts into visual storyboards by breaking down the narrative into individual scenes, key actions, and camera angles to establish clear visual storytelling.
  • Create detailed storyboard panels that depict character movements, scene composition, pacing, and transitions to guide the animation process.
  • Communicate technical details and visual continuity to the animation team, ensuring smooth transitions from storyboard to final animation.
Inter-Parlamentary Union

Overview

The Inter-Parlamentary Union held a contest requesting a campaign for gender equality and women's rights. My approach was having four different edges from where a campaign about this could start a conversation. Four conceptual starting points reflecting different perspectives, backing up one single message.

Throughout the process, I collaborated with copywriters, AI artists, and advocacy teams to align visuals with key messages, always prioritizing clarity and impact. This project felt like it combined creativity and responsibility, resulting in a campaign aimed to inspire real conversation and action around gender equality.

Key Responsibilities

  • Develop Visual Concepts: Create and refine the overall visual identity of the campaign, ensuring alignment with the theme of gender equality and the organisation's values.
  • Art Direction: Guide the look and feel of all campaign materials, including posters, digital assets, social media graphics, and presentations, to ensure a cohesive and impactful visual language.
  • Design Execution: Produce high-quality designs that communicate the campaign's key messages clearly and effectively across multiple platforms.

Impact

Through compelling visual design and strategic messaging, the campaign has supported the IPU's mission to promote gender-sensitive parliaments that foster equal representation and participation of women in decision-making. This initiative helps challenge structural and cultural barriers, encouraging legislative reforms and inclusive policies.

Ultimately, the aim was contributing to transform parliaments into more diverse, equitable, and effective institutions, thereby driving societal change toward gender justice.

Inter-Parlamentary Union
Inter-Parlamentary Union
Inter-Parlamentary Union
Inter-Parlamentary Union
Inter-Parlamentary Union
Inter-Parlamentary Union
Inter-Parlamentary Union
International Labour organisation

Overview

I was tasked with visually narrating a century of progress in social working conditions. My goal was to create a timeline across 12 banners that was both informative and visually engaging, making historical milestones accessible to diverse audiences around the world. I carefully selected archival photographs, infographics, and a harmonious color palette to reflect the ILO's identity and the spirit of social justice.

The exhibition was held worldwide, mostly in major capital cities. It was incredibly rewarding knowing that my work helped bring the ILO's legacy to life and inspired visitors to reflect on the importance of social protection for all.

Key Responsibilities

  • Visual Storytelling: Develop a clear and engaging visual narrative that effectively communicates the evolution of social protection over 100 years.
  • Graphic Asset Creation: Design and select appropriate imagery, infographics, icons, and illustrations that enhance understanding and appeal.
  • Production Coordination: Prepare print-ready files and collaborate with printers or production teams to ensure high-quality banner output.
  • Adaptation for Global Audiences: Adapt designs as needed for different languages or cultural contexts, supporting the exhibition's worldwide reach.

Impact

The "100 Years of Social Protection" exhibition by the ILO has played a role in raising global awareness about the importance and evolution of social protection systems. By visually presenting a century of progress through accessible and engaging banners, the exhibition has helped educate diverse audiences worldwide on the critical need for universal social security as a foundation for social justice and decent work.

Thanks to it's broad displayment, it has supported the ILO's broader campaign to inspire policymakers, workers, and the public to advocate for stronger social protection measures, especially in light of ongoing global challenges such as ethnical limitations, inequality or informality.

International Labour organisation
International Labour organisation
International Labour organisation
International Labour organisation
International Labour organisation
International Labour organisation

More info about the exhibition