Strategic campaign developed for a prominent medical physical performance and traumatology department. The campaign relies on people in pursuit of their dreams: breaking standards, molds, records and expectations. Everything is encouraged to be broken (but your bones are covered).
The idea was to encourage all people to go that extra mile reaching for their passion, break their limits in search of their goals, with the peace of mind of not having to worry about injuries that the physical body may suffer. Because, as the claim says: Passion is Unbreakable.
