I was entrusted with managing Rolex’s online presence, digital communications and general style curatorship, ensuring solid consistency over the brand’s guidelines, regarded for having one of the highest quality standards in the industry.
Tasks Overview
As a curator of Rolex brand guidelines, my main responsibilities were:
- Curation of the brand’s standard representing one of the main leading retailers in the LATAM market.
- Ensure constant communication with brand’s key representatives to keep an up-to-date status on all relevant activities.
- Maintain cohesion between all brand’s communications.
- Update all of the brand’s assets to the latest versions of the official packages.
- Monitor sibling brand’s vendors to keep track of latest updates ensure cross-vendor consistency.
- Assisting the brand in every step of their vendor’s digital transformation.
Main KPI Highlights
Performance indicators overview:
- Rolex vendor’s sales up more than 32%,
- Help brand’s projection towards a complete digital transformation and modernization of its vendor’s portals.
- Vendor’s portal performance optimization by over 70% by restructuring and improving markup and SEO.